Taos Bakes
Custom Shopify storefront for an artisan snack brand with subscription management, wholesale portal, and adventure-themed brand experience.
Brand Storefront
Adventure-themed shopping experience with bold photography and storytelling
Subscription Flow
Flexible snack box subscriptions with easy frequency and flavor management
Wholesale Portal
B2B ordering portal for retailers with volume pricing and net terms
Product Discovery
Flavor quiz and curated bundles that guide first-time buyers
Brand Storefront
Adventure-themed shopping experience with bold photography and storytelling
Subscription Flow
Flexible snack box subscriptions with easy frequency and flavor management
Wholesale Portal
B2B ordering portal for retailers with volume pricing and net terms
Product Discovery
Flavor quiz and curated bundles that guide first-time buyers
Client
Taos Bakes
Industry
Food & Beverage / DTC
Location
Taos, New Mexico
Technologies
Shopify, Liquid, JavaScript, Klaviyo, Recharge
01 — The Challenge
A snack brand that needed to taste as good online as off the trail
Taos Bakes had built a cult following at farmers markets and outdoor retailers, but their online store didn't capture the brand's adventurous, handcrafted energy. Subscription management was clunky, wholesale orders came in via email, and first-time visitors had no guidance on where to start.
They needed a Shopify store that told their story, made subscriptions seamless, opened a self-serve wholesale channel, and guided new customers to the right products without overwhelming them with the full catalog.
02 — The Solution
Story-driven storefront with subscription and wholesale built in
We designed a custom Shopify Liquid theme around bold outdoor photography and the brand's adventure-driven identity. The homepage feels like opening a trail guide — immersive hero imagery, ingredient stories, and founder narratives woven into the shopping experience.
Recharge powers flexible subscription management with easy frequency changes and flavor swaps. A password-protected wholesale portal offers volume pricing and net-30 terms. Klaviyo handles segmented email flows for subscribers vs. one-time buyers.
03 — The Results
Higher conversions, loyal subscribers, new revenue channel
45%
Increase in conversion rate
3.2x
Subscription revenue growth
200+
Wholesale accounts onboarded
The redesigned store increased conversion rate by 45% and grew subscription revenue 3.2x within the first quarter. The self-serve wholesale portal onboarded 200+ retail accounts that previously required manual order processing, freeing the team to focus on product development.