Vitaman
Shopify storefront for a men's supplement brand with health quiz, personalized bundle builder, and subscription management dashboard.
Health Quiz
Goal-based assessment covering energy, fitness, stress, and immunity
Bundle Builder
Personalized daily supplement packs based on quiz results
Subscription Dashboard
Manage deliveries, swap products, and track health goals
Product Education
Science-backed ingredient pages with dosage and benefit breakdowns
Health Quiz
Goal-based assessment covering energy, fitness, stress, and immunity
Bundle Builder
Personalized daily supplement packs based on quiz results
Subscription Dashboard
Manage deliveries, swap products, and track health goals
Product Education
Science-backed ingredient pages with dosage and benefit breakdowns
Client
Vitaman
Industry
Health / Supplements / DTC
Location
United States
Technologies
Shopify, Liquid, React, Recharge, Yotpo
01 — The Challenge
Cutting through supplement noise with personalization
The men's supplement market is crowded and noisy. Vitaman's products are science-backed and high quality, but their store looked like every other supplement brand — a wall of bottles with similar claims. Shoppers couldn't tell what they actually needed without doing their own research.
Vitaman needed a storefront that acts as a health advisor — understanding each customer's goals, recommending the right combination of supplements, and making it easy to subscribe to a personalized daily regimen.
02 — The Solution
Quiz-to-bundle pipeline with science-backed education
We built a multi-step health quiz that covers fitness goals, energy levels, stress, sleep quality, and dietary gaps. The quiz engine maps answers to specific supplement recommendations with clear explanations of why each product was selected.
Results flow directly into a bundle builder where customers can adjust their daily pack before subscribing. Recharge manages subscriptions with an easy-to-use portal for swapping products as goals change. Yotpo reviews highlight transformation stories and before/after results.
03 — The Results
Personalized bundles drive retention and revenue
71%
Quiz-to-purchase conversion
4.2x
Higher LTV for subscribers
28%
Lower churn vs. industry avg
The quiz-to-bundle flow converted 71% of completions into purchases — dramatically outperforming the standard product page. Subscribers with personalized bundles had 4.2x higher lifetime value and 28% lower churn than the supplement industry average, driven by the product-swap flexibility and health education content.